Come check out this free talk designed to introduce you to branding and give you some tools you can put to use immediately! Complimentary pizza and beverages provided too!

Are you interested in increasing the ROI of your marketing efforts? Understanding your brand and communicating it effectively is a key contributor in growing sales! Join Senior Marketing Strategist, Alicia Nagel, in this talk to discover how becoming more aware of your company’s brand can help you build strong relationships with customers. Attendees will leave with tactics to gain a better understanding of their users, brand personality, brand “touchpoints”, and how using brand strategy can increase the effectiveness of marketing efforts. Presentation will be followed by a brief Q&A.

Event on GRAYBOX Website: http://www.grayboxpdx.com/events/all/who-gives-a-brand

RSVP Link on Eventbrite: https://www.eventbrite.com/e/who-gives-a-brand-lunch-learn-tickets-34577866329

ABOUT GRAYBOX GRAYBOX is a digital consulting firm that helps you solve technical challenges, reach your audience and optimize your operations with elegance, utility and expertise. We're your partners to success in a digital-first world — we help you captivate your customers online with measurable results.

ABOUT ALICIA NAGEL Alicia has almost 10 years experience in creative leadership and brand strategy, with a background in design and advertising. Prior to working at GRAYBOX, she ran a branding and design consultancy where she worked with executive-level staff in marketing and web development agencies and directly with clients to produce brand strategy, lead creative teams, and produce cross-channel marketing campaigns.

Alicia has extensive experience using research to inspire and guide content and design across multidisciplinary creative teams. She is experienced at conducting and applying a variety of primary and secondary research methods to inform integrated creative campaigns including focus groups, field observation, brainstorming sessions, market research, and online activity observation. These insights then get developed into personas for target audience segments to help teams and clients envision who they’re speaking to.

Alicia enjoys giving back to the community by taking on pro bono work for nonprofits and leading branding workshops to help the entrepreneurial community. She has been asked to speak by organizations such as USC, Etsy, Anvil Media, and PSU. Nonprofit work has included content writing for AIGA, as well as brand strategy and design for several nonprofits such as Portland City Club, Fashion Collective Portland, and June Key Delta Community Center in North Portland.